Trends begin, and end, but that isn’t the entire story. What happens in between is something like a mutation, or an evolution, that occurs based off of what we see in the field. Unlike the real evolution, we have the ability to make changes on the fly whenever we see that there’s a problem with a certain idea, and we also have the potential to overcome a challenge before it overwhelms us. That’s why it’s always interesting to follow the evolution of trends as they go from year to year.
In 2014, we saw the rise of Flat Design, and a new look at how to create images for desktops, logos, info graphics, and more, with a heavier emphasis on big, colorful fields with ghost buttons, negative space elements, and more. We also saw more focus on typography, which itself is a field of expertise in choosing and placing the right fonts for the job. Here’s a look at how the both of them are evolving, and where they might be going next.
- Flat design continues to be a big hit with designers and audiences alike, but Google has taken it a step further with its “Material Design” portfolio of options. With material design, there’s a focus placed on the creation of pseudo-3D environments that are easy to shape according to the whims of the users; are you not so much into symmetry with how you place your entire website’s structure? Material Design can allow you to create an interesting and visually appealing scape, without sacrificing the elements of flat design that you enjoy. There’s even animated functionality that retains the quality of shadows of a feature as it moves around the page– which is really something that you need to see in action to fully appreciate. Technologically speaking, Material Design is just one of the many steps we hope to see flat design take.
- Typography continues to be a big mover as well, but the market is also becoming more open as a wider number of fonts become standard for programs and operating systems. In the good old days of font choices, you were limited to a few common options that you would hope everyone had installed. Now, your library is richer, and it’s getting richer every day. Aside from the on-site copy and the font choices therein, the actual practice of typography has gotten some much needed attention by both professional and amateur designers alike, who are making use of bold images and color choices to put a bit more punch into those banners, paragraphs, hero images, and more.
These aren’t the only trends that you will see grow and change throughout the year, but they are certainly two that you should be paying attention to if you want to make a design that will stand out and get plenty of positive responses. Stay up to date and your design will grow right along with them.