Social media networks are a big source of traffic, and they can help users to find, share, and like information related to your website. It’s always a good idea to have some form of social media presence if you’re a company, but for the designer’s end of the equation, you need to be more concerned with just how easy the site is to share.
Shareable content is one of the biggest driving forces online right now aside from search engine optimization. With more traffic incoming from social traffic than from paid advertising, companies are becoming increasingly reliant on smart social media implementation to grab the attention of the consumer public and get the most from their website. As a designer, it’s your job to ensure that the site is on the money for social media sharing and linking. Here are a few ideas on how to make your design more social, and your clients happier.
- Mobile is social. A lot of consumers use their smartphones and tablets to browse the internet, and connect to networks like Facebook, often at the same time. If you want to have a site that’s social friendly these days, it also needs to be mobile friendly. It’s a better idea to have a responsive site than a mobile domain for easier sharing between desktop and mobile users, but it’s overall important to have that mobile version regardless.
- Social media buttons are an ever-evolving aspect for designers to consider. In the past, they may have been bulky and even obnoxiously placed, but designers are becoming clever at streamlining their social media button adding. Dedicated social media buttons on articles for sharing with friends is a big plus, as is the ability to follow a conversation about a page on Twitter or Facebook, depending on your type of content. For e-commerce stores, Amazon’s example of allowing users to tweet or share the product they purchased is quite smart; other users can see the price, the product, and that it was purchased by someone they know, and trust. It’s right on the last page of the purchasing process, but it can be very effective.
- Add “recommended” content to the footer, because more often than not, users begin their journey on your site with one product or article, but they may be interested in the rest of your site. They may not want to dig through the entirety of it to find the content they want. Recommended articles with associated tags help them easily navigate to similar content quickly.
Another tip: Keep the site low on the loading. Every site should be fast, but faster sites do better with social media sharing. Making it easy for friends and family to click links, read stories, or browse products makes it more likely for them to share that content in turn. Frustration breaks the chain, so keeping the site fast and smooth is a win for everyone involved.